From 2007 to 2024, I was a founding partner (‘the W’) of RBW, a popular lighting company known for minimal, sustainable products and its unique growth journey from an NYC basement. Now I’m taking what I learned co-building a celebrated contemporary design brand (and certified B Corp) and applying it to an independant path. I have deep experience as a leader, design expert and champion of mindful business practices. I currently live in New York’s Hudson Valley with my family where I am focused on design entreprenership, creative experiences, wellness practices and community involvement. I am seeking like-minded partners, investors and visionaries who share my passion for pushing the boundaries of design and business through responsible innovation and emotionally intelligent leadership. I’d love to explore collaboration opportunities. Let’s build the future, together!
WORKING PARTS: A Discussion-Based Workshop Series for Design Entrepreneurs
Working Parts is a new workshop series designed for early- to mid-stage creative business owners who want to strengthen the core mechanics of their practice: clarity, direction, systems, and mindset.Each session is topic-driven and intentionally small, encouraging open conversation, peer connection, and space to think out loud.Join a single session or follow the full arc as a series. Whether you’re feeling stuck, scaling up, or simply seeking more structure, these workshops offer a fresh chance to step back and move forward—with community.
Live sessions on Zoom (and occassional in-person gatherings).
Launching April 2025.
Share your info to learn more and join an upcoming free info session.
Design Business Advisory Goes Live!
Design Business Advisory launched in 2024 to guide designer-led and design-focused businesses through the unique challenges of growth and scale. Drawing from firsthand experience as the founder of RBW, a successful lighting company, I provide insights and actionable wisdom for creative entrepreneurs. The distinct challenges designers face when stepping into business leadership roles is something I understand, and I'm here to illuminate a path from creative practice to sustainable business success. Helping design entrepreneurs build robust, scalable companies while maintaining the integrity of their creative foundations is my passion. Visit ATWdba.com to learn more and book a free consultation.
Launch of StüdiGroup
After a few months of reflection and some amazing trips with my family, I’m thrilled to share a new chapter in my journey: the launch of StüdiGroup—a collaboration with my wife, Kale Williams, dedicated to inspiration, adventure and community.
The vision was to blend the beauty and creative culture of the Hudson Valley with unique outings and retreats, bringing together a diverse group of individuals for experiences that spark new ideas and foster both personal and professional growth.
Follow us on instagram to stay tuned about upcoming events.
Spring Sabbatical
The graphic designer, Stefan Sagmeister famously takes a 1 year sabbatical from his practice every 7 years, celebrating the ‘power of time off’ to rejuvenate and inspire the next chapter. I am taking advantage of this pause between my 15 years at RBW and the next big thing. And while I don’t plan on taking an entire year, I am grateful for time to reflect, enjoy my family, focus on wellness practices and travel to Mexico, Northern Ireland and Switzerland. I’m feeling very inspired and increasingly ready to engage the exciting challenge of launching my next phase!
RBW has a legacy as an industry leader in sustainable manufacturing, employee wellbeing, community engagement, customer experience excellence and responsible leadership. I played an integral role in adopting these standards and living them each day.
I worked to help build a strong and cohesive, purpose-driven culture within RBW, was instrumental in creating its Mission, Vision and Values, and an architect of its strategic and long term planning. I also lead efforts to establish RBW’s philanthropic efforts and community engagement.
As Director of Growth at RBW I built long term relationships with clients including WeWork, Starbucks, Panera, SweetGreen, Google, Amazon, Moxy Hotels (Marriott), AvalonBay and many more.