Last updated: 1-8-26

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About me

I’m a design and creative executive with 15+ years of experience building and scaling a design-led manufacturing business from startup to internationally recognized brand.

As a Co-Founder of RBW, I held senior leadership roles across growth, sales, brand and organizational development; working closely with teams to translate creative vision into sustainable business results through multiple phases of scale.

During my tenure, RBW was recognized by Wallpaper* USA 300, Forbes 30 under 30, Inc 5000 Fastest Growing Companies, Great Places to Work and as a six time nominee for the Cooper Hewitt National Design Awards.

My work focuses on strengthening the connective tissue of organizations: aligning design, strategy, and culture; building clarity and trust within teams; and helping companies evolve thoughtfully without losing what makes them distinctive.

Currently I’m now exploring senior in-house leadership roles where design, brand and organizational leadership play a central role in long-term growth; particularly in environments navigating change, complexity or their next chapter of scale.

I also maintain a small advisory and teaching practice, supporting creative founders and institutions alongside my primary work.

Leadership Scope at RBW
(2007-2024)

Integrated Business Models - Design to Manufacture to Market
Led and operated within a vertically integrated, design-led manufacturing business spanning product development, domestic and international production, sales, and customer experience across B2B and B2C channels. Developed a systems-level understanding of how design decisions, operational constraints, and commercial strategy intersect at scale.

Brand Building & Market Positioning

Co-built a distinctive design brand recognized for its aesthetic rigor, material experimentation, and thoughtful approach to sustainability. Oversaw brand direction across product, marketing, and customer touchpoints, ensuring consistency and relevance as the company grew from startup to established industry presence.

Growth, Sales & Strategic Partnerships

Held senior responsibility for growth strategy, sales leadership, and key external relationships. Worked closely with architects, designers, hospitality groups, and commercial partners to expand market presence while maintaining a high standard of design integrity and customer experience.

Organizational Leadership & Culture

Played a central role in shaping RBW’s organizational structure, leadership practices, and internal culture through multiple phases of growth. Contributed to defining the company’s mission, values, and long-term direction, while supporting the development of teams, managers, and cross-functional collaboration.

Governance, Sustainability & B Corp Practices

Actively involved in RBW’s adoption of B Corp standards and broader commitments to responsible manufacturing, employee wellbeing, and community engagement. Helped translate values-driven principles into operational practices and decision-making frameworks within the business.

Industry Knowledge & Professional Network

Built deep industry knowledge and a broad professional network across lighting, architecture, interiors, hospitality, and commercial real estate. Collaborated with leading design firms, consultants, and suppliers, gaining long-term perspective on the needs and dynamics of design-driven organizations.

Recent Work (2024-Present)

Following my transition from RBW, I took a deliberate period to step back, reflect, and apply my experience in smaller, focused contexts. During this time, I’ve remained active in leadership, design, and organizational work while clarifying the kind of in-house role where I can contribute most effectively.

Advisory & Coaching: Select advisory work with creative founders and small teams, focused on leadership clarity, organizational structure, and growth transitions.

StüdiGroup: Founded a small, experimental platform for curated creative programming and community-based events in the Hudson Valley.

Teaching & Learning: Continued engagement in teaching, mentoring, and personal development, supporting a more intentional and grounded approach to leadership.

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Copyright 2026 Alex T. Williams. All rights reserved.

Alex T. Williams

Creative & Design Executive